Creative and Innovative Consumer Loyalty Program

Selling products to existing customers is much easier than offering products to new consumers.

This is because the customers already know what is offered and they already really like the product offered. However, this will not automatically keep customers loyal to your business and prevent them from making purchases in other stores.

When there are more attractive offers from other stores, then your loyal customers may soon leave you. However, you don't have to worry, because the consumer loyalty program can save you from these problems.

Examples of Creative Loyalty Programs

If you don't have an idea yet about what kind of loyalty program you'll offer your business, here are some examples of creative and innovative loyalty programs that can inspire you.

1. The North Face

As one of the world's leading outdoor clothing and equipment retailers, The North Face offers a highly flexible loyalty program. That is by allowing its loyal customers to exchange their points for gifts that best suit their lifestyle. Through the VIPeak program, customers can redeem their points in several unique ways.

Such as attending The North Face event, staying in a specific location, to making a unique trip. The rewards offered by The North Face are more than just motivating customers to do more shopping. The North Face does not give discounts on its products, but offers a variety of experiences that help strengthen the relationship between consumers and brands.

2. TOMS One for One

TOMS is one of the largest shoe manufacturers and retailers in America that chooses another way to offer its loyalty program, which is not to reward points or rewards like those offered by other retailers, but to run a donation program through One for One.

Every purchase of a pair of shoes, TOMS customers will get a non-monetary incentive that allows them to create change through various initiatives. For example donating shoes to communities in need and giving some of the profits to NGOs such as the Wildlife Conservation Society. This proves that loyalty programs don't always have to be money. But it can be something that increases the sense of worth of customers.

3. Beauty Squad from e.l.f.

E.l.f. Which is a well-known cosmetics brand from New York also offers a loyalty program that is no less creative. The program is called Beauty Squad. e.l.f., they understand how to give the best credit to their loyal customers.

Members who belong to the A-Lister (which has more than 401 points) will be given early access to the new product and have the opportunity to choose a new product color. In addition, there are also transactional gifts such as personalized discount days and a variety of full-size gifts, which make VIP customers of e.l.f feel valued and privileged.

Tips to Make Loyalty Program Run Effectively

There are at least 4 ways that can be done so that the customer loyalty program run becomes effective and in demand by customers.

• Rewards provided must be related to branding. You can give rewards in the form of activities in accordance with brand positioning.
• Rewards provided should not be just deals or discounts. This is because retailers already offer discounts that are no less attractive.
• Utilizing data for the benefit of customers. Customers who have been willing to provide their personal data certainly expect something in return. So it should be a program that is able to collect customer data can be used as capital to change the behavior of customers. Those who are able to do that will have a chance to win the competition in the long run.
• Insing loyalty programs into the business model. Every business or company must build loyalty into their business model. Coffee maker Nespresso, which makes beverage machines for example, has a built-in customer base. Then Nespresso nurtures customers through a program called Nespresso Club, where customers can personalize their orders, deliveries, recycling, and services as they see fit and choose.

The consumer loyalty program is a way to satisfy your customers with discounts, gifts, coupons, or other special offers. This is one of the most effective ways to retain your current customers while attracting new consumers

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